PT. Trijaya Sumber Semesta

Laporan KPI Marketing 2026

Data per: Januari 2026
Dilaporkan olehMarketing Dept.
Revenue Shipped (Jan)
$68,322
Pipeline: $0
69.7%
Volume Kontainer (Jan)
3 / 4
3 kontainer shipped
75%
Buyer Aktif (Jan)
3
Target tahun: 4 buyer baru
100%
Customer Visit (Jan)
1
Target/bln: 0.3
300%
Skor KPI Jan
71.1%
Skor tertimbang bulan
71.1%
Progress Revenue Januari
Shipped + Pipeline vs Target Jan
70%
vs Target Jan
Shipped: $68,322Pipeline: $0Sisa: $29,678
Pencapaian KPI Januari
Persentase aktual vs target bulan

KPI Scorecard — Januari 2026

Lembar Control Point (LCP) Divisi Marketing
Skor Januari
71.1%
#Item KPIBobotTarget/BlnAktual JanACH% TahunStatus
1
Volume Penjualan (Unitree Door + Nusantara Core)
Kontainer yang sudah stuffing/shipped
70%4 Kontainer375%
Perlu Perhatian
2
Akuisisi Buyer Baru (min 4 buyer/tahun)
Buyer dengan PO pertama di 2026
10%0.3 Buyer00%
Di Bawah Target
3
Jumlah Prospek Aktif di Pipeline (CRM)
(Buyer baru / Total prospek) x 100%
5%13.3 Prospek20150%
On Track
4
Eksekusi Customer Visit Sesuai Rencana
Kunjungan sesuai jadwal Activity Plan
5%0.3 Kunjungan1300%
On Track
5
Kepatuhan Review CRM 2 Mingguan
Kehadiran meeting review (24/tahun)
5%2 Meeting2100%
On Track
6
Peluncuran Produk Baru (Premium Door)
Launch di Q3 dengan min 10 sampel
5%- Produk0-
N/A
7
Penambahan SDM Marketing
IT/Digital + Inner Sales + QC (Target HR)
-0.7 Orang0-
N/A
Volume Penjualan (Unitree Door + Nusantara Core)
Kontainer yang sudah stuffing/shipped
Perlu Perhatian
3/ 4 Jan
75%
Bobot 70%
Akuisisi Buyer Baru (min 4 buyer/tahun)
Buyer dengan PO pertama di 2026
Di Bawah Target
0/ 0.3 Jan
0%
Bobot 10%
Jumlah Prospek Aktif di Pipeline (CRM)
(Buyer baru / Total prospek) x 100%
On Track
20/ 13.3 Jan
150%
Bobot 5%
Eksekusi Customer Visit Sesuai Rencana
Kunjungan sesuai jadwal Activity Plan
On Track
1/ 0.3 Jan
300%
Bobot 5%
Kepatuhan Review CRM 2 Mingguan
Kehadiran meeting review (24/tahun)
On Track
2/ 2 Jan
100%
Bobot 5%
Peluncuran Produk Baru (Premium Door)
Launch di Q3 dengan min 10 sampel
N/A
0/ - Jan
-
Bobot 5%
Penambahan SDM Marketing
IT/Digital + Inner Sales + QC (Target HR)
N/A
0/ 0.7 Jan
-
Volume Penjualan
3/ 4 Jan
Akuisisi Buyer Baru
0/ 0.3 Jan
Jumlah Prospek Aktif di Pipeline
20/ 13.3 Jan
Eksekusi Customer Visit Sesuai Rencana
1/ 0.3 Jan
Kepatuhan Review CRM 2 Mingguan
2/ 2 Jan
Peluncuran Produk Baru
0/ - Jan

Performa Revenue & Volume

Tren bulanan aktual vs target kuartalan
Revenue Bulanan (USD)
Shipped: $68,322 | Pipeline: $200,915 | Target Q1: $298,600
Volume Kontainer Bulanan
Target Tahun: 73 kontainer | YTD: 3 kontainer
Target Revenue Tahunan
Q1
Q2
Q3
Q4
$2,039,400
Unitree
56
Nusantara
17

Detail Pengiriman Ekspor 2026

Rekapitulasi order per bulan   Shipped   Dalam Produksi
BulanBuyerKodeNegaraProdukKontainerPcsNilai (USD)
Januari
Shipped
SARL MOBI PLUS (POPY)POPAlgeriaNusantara Core1x40'HC1,120$18,665
AGORA DOORSAADAustraliaEngineering Door1x20'390$30,779
GLOBAL VENTURESAGVAustraliaNusantara Core1x40'HC715$18,878
Sub Total Januari1x20' + 2x40'HC2,225$68,322
Februari
Produksi
HONG RUI DOORSHRSingaporeNusantara Core1x40'HC792$24,552
AGORA DOORSAADAustraliaEngineering Door1x40'HC1,115$81,563
ROYAL DOORSARDAustraliaEngineering Door1x20'320$34,140
Sub Total Februari1x20' + 2x40'HC2,227$140,255
Maret
Produksi
YAKUBSSTSomaliaEngineering Door1x40'HC600$60,660
Sub Total Maret1x40'HC600$60,660
TOTAL — Shipped: $68,322   Pipeline: $200,915
2x20' + 5x40'HC
5,052
$269,237
JanuariShipped$68,322
SARL MOBI PLUS (POPY)
Algeria · Nusantara Core
POP
1x40'HC1,120 pcs$18,665
AGORA DOORS
Australia · Engineering Door
AAD
1x20'390 pcs$30,779
GLOBAL VENTURES
Australia · Nusantara Core
AGV
1x40'HC715 pcs$18,878
FebruariProduksi$140,255
HONG RUI DOOR
Singapore · Nusantara Core
SHR
1x40'HC792 pcs$24,552
AGORA DOORS
Australia · Engineering Door
AAD
1x40'HC1,115 pcs$81,563
ROYAL DOORS
Australia · Engineering Door
ARD
1x20'320 pcs$34,140
MaretProduksi$60,660
YAKUB
Somalia · Engineering Door
SST
1x40'HC600 pcs$60,660
TOTAL$269,237
Shipped: $68,322Pipeline: $200,915
2x20' + 5x40'HC · 5,052 pcs

Distribusi Ekspor

Analisis per negara, produk, dan buyer (shipped + dalam produksi)
Per Negara
Algeria$18,6656.9%
Australia$165,36061.4%
Singapore$24,5529.1%
Somalia$60,66022.5%
Per Produk
Nusantara Core$62,09523.1%
Engineering Door$207,14276.9%
Top Buyer
Berdasarkan total nilai (USD)
AGORA DOORS$112,342
YAKUB$60,660
ROYAL DOORS$34,140
HONG RUI DOOR$24,552
GLOBAL VENTURES$18,878
SARL MOBI PLUS (POPY)$18,665

Kendala & Saran Aksi

Tantangan utama dan rekomendasi langkah strategis
⚠ Kendala & Tantangan
📦
VolumeHIGH
Shipped baru 3/15 kontainer (20% target Q1)
💰
RevenueHIGH
Shipped $68K dari target $299K Q1
🤝
Buyer
Belum ada akuisisi buyer baru di Q1
👥
SDM
Inner Sales & QC belum terisi (IT Support sudah terpenuhi)
📊
Pipeline
Prospek aktif 20/40 (50% target CRM)
🏭
Produksi
Lead time panjang antara PO → stuffing
✦ Saran Aksi Prioritas
1
Akselerasi konversi pipeline → shipment: intensifkan follow-up 5 buyer di pipeline Feb-Mar
Marketing ManagerFeb-Mar 2026
2
Prioritaskan prospecting buyer baru lewat LinkedIn & referral buyer existing
Sales TeamQ1-Q2 2026
3
Percepat rekrutmen Inner Sales & QC yang masih kosong (IT Support sudah terisi)
HR + MarketingFeb 2026
4
Optimalkan review CRM 2 mingguan — tracking pipeline lebih ketat
Marketing ManagerOngoing
5
Siapkan materi promosi Engineering Door (margin tinggi) untuk Dubai Wood Show Q2
Marketing TeamMar-Apr 2026
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 12 Februari 2026 | v1.5.0

Peta Jalan Kuartalan 2026

Rencana target, kunjungan, dan milestone per kuartal
Q1Jan-Mar
Revenue$298,600
Volume12 kontainer
VisitSingapore (Jan) + Australia (Mar)
Buyer Baru1 buyer
SDM2 orang rekrut
Q2Apr-Jun
Revenue$520,000
Volume18 kontainer
VisitDubai Wood Show
Buyer Baru1 buyer
SDM1 orang rekrut
Q3Jul-Sep
Revenue$571,800
Volume20 kontainer
VisitIndia
Buyer Baru1 buyer
Q4Okt-Des
Revenue$649,000
Volume23 kontainer
VisitMiddle East
Buyer Baru1 buyer
MilestonePremium Door Launch
Customer Visit Timeline 2026
Q1: Singapore
Q2: Dubai Wood Show
Q3: India
Q4: Middle East
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 12 Februari 2026 | v1.5.0
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