PT. Trijaya Sumber Semesta
Laporan

KPI Marketing

2026

Periode
Per Jun 2026
Update
22 Jun 2026
Versi
v2.24.3
Disusun oleh
Tia Sijabat
Manager Marketing
Disetujui oleh
Albert Trijaya Wiguna
Direktur Utama

Ringkasan Eksekutif — Tahunan 2026

PT. Trijaya Sumber Semesta · Data per Per Jun 2026
Skor YTD
29.6%
Volume Kontainer (YTD)
18 / 75
13 kontainer shipped
24%
Buyer Aktif (YTD)
9
Target tahun: 4 buyer baru
100%
Customer Visit (YTD)
2
Target tahun: 4
50%
Skor KPI Tahunan
29.6%
Skor tertimbang YTD
29.6%
Pencapaian KPI Tahunan
Persentase aktual vs target tahun

KPI Scorecard — 2026 (Tahunan)

Lembar Control Point (LCP) Divisi Marketing
Skor Tertimbang YTD
29.6%
#Item KPIBobotTarget
Q1
Jan
Q1
Feb
Q1
Mar
Q2
Apr
Q2
Mei
Q2
Jun
Q3
Jul
Q3
Agu
Q3
Sep
Q4
Okt
Q4
Nov
Q4
Des
YTD% vs TargetStatus
1
Volume Penjualan (Unitree Door + Nusantara Core)
Kontainer
70%75413343------18
24%
Di Bawah Target
2
Akuisisi Buyer Baru (min 4 buyer/tahun)
Buyer
10%4---1-1------2
50%
Perlu Perhatian
3
Jumlah Prospek Aktif di Pipeline (CRM)
Prospek · cumulative
5%40378131926------26
65%
Perlu Perhatian
4
Eksekusi Customer Visit Sesuai Rencana
Kunjungan
5%4--11--------2
50%
Perlu Perhatian
5
Kepatuhan Review CRM 2 Mingguan
Meeting
5%24222211------10
41.7%
Perlu Perhatian
6
Peluncuran Produk Baru (Premium Door)📄 Lihat Proposal CAD
Produk
5%1------------0
0%
Belum Mulai
7
Penambahan SDM Marketing
Orang
—3-111--------3
100%
Historis
Skor Tertimbang YTDBobot aktif × ACH per KPI29.6%
Volume Penjualan (Unitree Door + Nusantara Core)
YTD 18 / 75 Kontainer · 24%
Di Bawah Target
Q1
8/13
Q2
10/19
Q3
0/20
Q4
0/23
Akuisisi Buyer Baru (min 4 buyer/tahun)
YTD 2 / 4 Buyer · 50%
Perlu Perhatian
Q1
0/1
Q2
2/1
Q3
0/1
Q4
0/1
Jumlah Prospek Aktif di Pipeline (CRM)
YTD 26 / 40 Prospek · 65% · cumulative
Perlu Perhatian
Q1
8/40
Q2
26/40
Q3
0/40
Q4
0/40
Eksekusi Customer Visit Sesuai Rencana
YTD 2 / 4 Kunjungan · 50%
Perlu Perhatian
Q1
1/1
Q2
1/1
Q3
0/1
Q4
0/1
Kepatuhan Review CRM 2 Mingguan
YTD 10 / 24 Meeting · 41.7%
Perlu Perhatian
Q1
6/6
Q2
4/6
Q3
0/6
Q4
0/6
Peluncuran Produk Baru (Premium Door)
YTD 0 / 1 Produk · 0%
Belum Mulai
Q1
0/-
Q2
0/-
Q3
0/-
Q4
0/1
Penambahan SDM Marketing
YTD 3 / 3 Orang · 100%
Historis
Q1
2/2
Q2
1/1
Q3
0/-
Q4
0/-

Performa Volume

Tren volume kontainer bulanan vs target kuartalan
Volume Kontainer Bulanan
Target Tahun: 75 kontainer | YTD: 18 kontainer
Unitree
58
Nusantara
17

Detail Pengiriman Ekspor 2026

Rekapitulasi order per bulan   Shipped   Dalam Produksi
BulanBuyerKodeNegaraProdukKontainerPcs
Januari
Shipped
SARL MOBI PLUS (POPY)POPAlgeriaNusantara Core1x40'HC1,120
AGORA DOORSAADAustraliaEngineering Door1x40'HC782
GLOBAL VENTURESAGVAustraliaNusantara Core1x40'HC715
Sub Total Januari3x40'HC2,617
Februari
Shipped
HONG RUI DOORSHRSingaporeNusantara Core1x40'HC812
Sub Total Februari1x40'HC812
Maret
Shipped
ROYAL DOORS AUSTRALIAARDAustraliaEngineering Door1x20'322
AGORA DOORSAADAustraliaEngineering Door1x40'HC1,154
Sub Total Maret1x20' + 1x40'HC1,476
April
Shipped
AUSLUXAAXAustraliaEngineering Door1x40'HC890
ROYAL DOORS AUSTRALIAARDAustraliaEngineering Door1x20'305
Sub Total April1x20' + 1x40'HC1,195
Mei
Shipped
SAFA TRADING (YAKUB)SSTSomaliaEngineering Door1x40'HC600
ALEX - VINCENTAVLAustraliaEngineering Door1x20'331
HONG RUI DOORSHRSingaporeNusantara Core1x40'HC792
Sub Total Mei1x20' + 2x40'HC1,723
Juni
Shipped
CROWN DOORSACDAustraliaEngineering Door1x20'343
AUSLUXAAXAustraliaEngineering Door1x40'HC830
Sub Total Juni1x20' + 1x40'HC1,173
TOTAL
4x20' + 9x40'HC
8,996
JanuariShipped
SARL MOBI PLUS (POPY)
Algeria · Nusantara Core
POP
1x40'HC1,120 pcs
AGORA DOORS
Australia · Engineering Door
AAD
1x40'HC782 pcs
GLOBAL VENTURES
Australia · Nusantara Core
AGV
1x40'HC715 pcs
FebruariShipped
HONG RUI DOOR
Singapore · Nusantara Core
SHR
1x40'HC812 pcs
MaretShipped
ROYAL DOORS AUSTRALIA
Australia · Engineering Door
ARD
1x20'322 pcs
AGORA DOORS
Australia · Engineering Door
AAD
1x40'HC1,154 pcs
AprilShipped
AUSLUX
Australia · Engineering Door
AAX
1x40'HC890 pcs
ROYAL DOORS AUSTRALIA
Australia · Engineering Door
ARD
1x20'305 pcs
MeiShipped
SAFA TRADING (YAKUB)
Somalia · Engineering Door
SST
1x40'HC600 pcs
ALEX - VINCENT
Australia · Engineering Door
AVL
1x20'331 pcs
HONG RUI DOOR
Singapore · Nusantara Core
SHR
1x40'HC792 pcs
JuniShipped
CROWN DOORS
Australia · Engineering Door
ACD
1x20'343 pcs
AUSLUX
Australia · Engineering Door
AAX
1x40'HC830 pcs
TOTAL
4x20' + 9x40'HC · 8,996 pcs

Distribusi Ekspor

Analisis per negara, produk, dan buyer (shipped + dalam produksi)
Per Negara
Algeria$18,6553.7%
Australia$372,26674.4%
Singapore$49,1049.8%
Somalia$60,66012.1%
Per Produk
Nusantara Core$86,63717.3%
Engineering Door$414,04882.7%
Top Buyer
Berdasarkan estimasi total nilai (USD)
AUSLUX$117,346
AGORA DOORS$110,364
ROYAL DOORS AUSTRALIA$66,887
SAFA TRADING (YAKUB)$60,660
HONG RUI DOOR$49,104
CROWN DOORS$31,149
ALEX - VINCENT$27,642
GLOBAL VENTURES$18,878
SARL MOBI PLUS (POPY)$18,655

Kendala & Saran Aksi

Tantangan utama dan rekomendasi langkah strategis
⚠ Kendala & Tantangan
📦
Volume
Volume YTD 18 satuan dari target 32 Q1+Q2 (56% H1, 24% target tahunan 75)
💰
Revenue
Estimasi revenue $501K YTD dari target Q1+Q2 $950K (53%) — termasuk Yakub $61K belum lunas; angka ESTIMASI, bukan realisasi final Accounting
🤝
Buyer
Buyer baru 2026: JC Trading (AJT, Apr) + Djibouti Mohamed Taresh (DMT, Jun) — 2/4 target tahunan, tepat di pace H1 (2/4). Catatan: keduanya akuisisi terdaftar di CRM, PO/shipment masih PENDING (belum masuk ledger/Volume KPI). Crown Doors/ACD dikeluarkan (sudah transaksi 2025, bukan buyer baru). Kurang 2 buyer baru di H2
👥
SDM
3/3 SDM Marketing onboarded: Putu Eka Wijayanto (IT, Feb), Ghulam Fadil Aqsal (Inner Sales, Mar), Lim Ming Sun Tonny (QC, Apr) — 100%
📊
Pipeline
Prospek aktif kumulatif: 8 di akhir Q1 → 13 di Apr → 19 di Mei → 26 di Jun (65% dari target 40) — fokus konversi ke PO
⚠
Customer
Bu Poppy (SARL MOBI PLUS, Algeria): closing order 2025 di-ship Jan 2026, customer discontinued (tidak lanjut order)
✦ Saran Aksi Prioritas
1
2 buyer baru di H1: JC Trading (AJT, Apr) + Djibouti Mohamed Taresh (DMT, Jun). Prioritas: akuisisi 2 buyer baru lagi di H2 + konversi AJT/DMT ke PO pertama & shipment
Marketing ManagerQ3-Q4 2026
2
Konversi 26 prospek aktif (6 baru di Mei + 7 baru di Jun) jadi PO — target 2-3 closing di Jul-Agu
Sales TeamJul-Agu 2026
3
Aktivasi prospect customers di Action Plan (AMS, AAE Artistic Entrance, AGM, AAG)
Sales TeamQ2-Q3 2026
4
Prospecting agresif via LinkedIn & referral buyer existing untuk fresh leads
Sales TeamOngoing
5
Optimalkan review CRM 2 mingguan — tracking pipeline ketat, prioritas konversi prospek besar
Marketing ManagerOngoing
6
Persiapan promosi Engineering Door (margin tinggi) untuk India market entry & Middle East follow-up
Marketing TeamQ3-Q4 2026
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 22 Jun 2026 | v2.24.3

Peta Jalan Kuartalan 2026

Rencana target, kunjungan, dan milestone per kuartal
Q1Jan-Mar
Volume13 kontainer
VisitSingapore (Jan) + Australia (Mar)
Buyer Baru1 buyer
SDM2 orang rekrut
Q2Apr-Jun
Volume19 kontainer
VisitDubai Wood Show
Buyer Baru1 buyer
SDM1 orang rekrut
Q3Jul-Sep
Volume20 kontainer
VisitIndia
Buyer Baru1 buyer
Q4Okt-Des
Volume23 kontainer
VisitMiddle East
Buyer Baru1 buyer
MilestonePremium Door Launch
Customer Visit Timeline 2026
Q1: Singapore
Q2: Australia
Q3: India + Dubai Wood Show
Q4: Middle East
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 22 Jun 2026 | v2.24.3
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