PT. Trijaya Sumber Semesta
Laporan

KPI Marketing

2026

Periode
Per Mei 2026
Update
18 Mei 2026
Versi
v2.12.0
Disusun oleh
Tia Sijabat
Manager Marketing
Disetujui oleh
Albert W
Direktur Utama

Ringkasan Eksekutif — Mei 2026

PT. Trijaya Sumber Semesta · Data per Per Mei 2026
Skor Mei
39.9%
Revenue Shipped (Mei)
$88,302
Pipeline: $0
60.5%
Volume Kontainer (Mei)
3 / 6
2 kontainer shipped
50%
Buyer Aktif (Mei)
2
Target tahun: 4 buyer baru
100%
Customer Visit (Mei)
0
Target/bln: 0.3
0%
Skor KPI Mei
39.9%
Skor tertimbang bulan
39.9%
Progress Revenue Mei
Shipped + Pipeline vs Target Mei
60%
vs Target Mei
Shipped: $88,302Pipeline: $0Sisa: $57,698
Pencapaian KPI Mei
Persentase aktual vs target bulan

KPI Scorecard — Mei 2026

Lembar Control Point (LCP) Divisi Marketing
Skor Mei
40%
#Item KPIBobotTarget/BlnAktual MeiACH% TahunStatus
1
Volume Penjualan (Unitree Door + Nusantara Core)
Satuan: Door=20ft (1×40HC=2), Core=40ft (1×40HC=1)
70%6.3 Kontainer347.4%
Perlu Perhatian
2
Akuisisi Buyer Baru (min 4 buyer/tahun)
Buyer dengan PO pertama di 2026
10%0.3 Buyer00%
Di Bawah Target
3
Jumlah Prospek Aktif di Pipeline (CRM)
Stok prospek aktif (akumulasi) — sumber: docs/daftar buyer.xlsx
5%40 Prospek1947.5%
Perlu Perhatian
4
Eksekusi Customer Visit Sesuai Rencana
Kunjungan sesuai jadwal Activity Plan
5%0.3 Kunjungan00%
Di Bawah Target
5
Kepatuhan Review CRM 2 Mingguan
Kehadiran meeting review (24/tahun)
5%2 Meeting150%
Perlu Perhatian
6
Peluncuran Produk Baru (Premium Door)📄 Lihat Proposal CAD
Launch di Q3 dengan min 10 sampel — interactive CAD proposal sudah live.
5%- Produk0-
N/A
7
Penambahan SDM Marketing
Historis (tidak masuk skor) — Feb: Putu Eka Wijayanto (IT), Mar: Ghulam Fadil Aqsal (Inner Sales), Apr: Lim Ming Sun Tonny (QC).
-0.3 Orang0-
N/A
Volume Penjualan (Unitree Door + Nusantara Core)
Satuan: Door=20ft (1×40HC=2), Core=40ft (1×40HC=1)
Perlu Perhatian
3/ 6.3 Mei
47.4%
Bobot 70%
Akuisisi Buyer Baru (min 4 buyer/tahun)
Buyer dengan PO pertama di 2026
Di Bawah Target
0/ 0.3 Mei
0%
Bobot 10%
Jumlah Prospek Aktif di Pipeline (CRM)
Stok prospek aktif (akumulasi) — sumber: docs/daftar buyer.xlsx
Perlu Perhatian
19/ 40 Mei
47.5%
Bobot 5%
Eksekusi Customer Visit Sesuai Rencana
Kunjungan sesuai jadwal Activity Plan
Di Bawah Target
0/ 0.3 Mei
0%
Bobot 5%
Kepatuhan Review CRM 2 Mingguan
Kehadiran meeting review (24/tahun)
Perlu Perhatian
1/ 2 Mei
50%
Bobot 5%
Peluncuran Produk Baru (Premium Door)
Launch di Q3 dengan min 10 sampel — interactive CAD proposal sudah live.
N/A
0/ - Mei
-
Bobot 5%
Penambahan SDM Marketing
Historis (tidak masuk skor) — Feb: Putu Eka Wijayanto (IT), Mar: Ghulam Fadil Aqsal (Inner Sales), Apr: Lim Ming Sun Tonny (QC).
N/A
0/ 0.3 Mei
-
Volume Penjualan
3/ 6.3 Mei
Akuisisi Buyer Baru
0/ 0.3 Mei
Jumlah Prospek Aktif di Pipeline
19/ 40 Mei
Eksekusi Customer Visit Sesuai Rencana
0/ 0.3 Mei
Kepatuhan Review CRM 2 Mingguan
1/ 2 Mei
Peluncuran Produk Baru
0/ - Mei

Performa Revenue & Volume

Tren bulanan aktual vs target kuartalan
Revenue Bulanan (USD)
Shipped: $392,952 | Pipeline: $0 | Target Q1: $450,000
Volume Kontainer Bulanan
Target Tahun: 75 kontainer | YTD: 14 kontainer
Target Revenue Tahunan
Q1
Q2
Q3
Q4
$2,095,400
Unitree
58
Nusantara
17

Detail Pengiriman Ekspor 2026

Rekapitulasi order per bulan   Shipped   Dalam Produksi
BulanBuyerKodeNegaraProdukKontainerPcsNilai (USD)
Januari
Shipped
SARL MOBI PLUS (POPY)POPAlgeriaNusantara Core1x40'HC1,120$18,655
AGORA DOORSAADAustraliaEngineering Door1x40'HC782$30,781
GLOBAL VENTURESAGVAustraliaNusantara Core1x40'HC715$18,878
Sub Total Januari3x40'HC2,617$68,314
Februari
Shipped
HONG RUI DOORSHRSingaporeNusantara Core1x40'HC812$24,552
Sub Total Februari1x40'HC812$24,552
Maret
Shipped
ROYAL DOORS AUSTRALIAARDAustraliaEngineering Door1x20'322$34,142
AGORA DOORSAADAustraliaEngineering Door1x40'HC1,154$79,583
Sub Total Maret1x20' + 1x40'HC1,476$113,725
April
Shipped
AUSLUXAAXAustraliaEngineering Door1x40'HC890$65,314
ROYAL DOORS AUSTRALIAARDAustraliaEngineering Door1x20'305$32,745
Sub Total April1x20' + 1x40'HC1,195$98,059
Mei
Shipped
YAKUBSSTSomaliaEngineering Door1x40'HC600$60,660
ALEX - VINCENTAVLAustraliaEngineering Door1x20'331$27,642
Sub Total Mei1x20' + 1x40'HC931$88,302
TOTAL — Shipped: $392,952   Pipeline: $0
3x20' + 7x40'HC
7,031
$392,952
JanuariShipped$68,314
SARL MOBI PLUS (POPY)
Algeria · Nusantara Core
POP
1x40'HC1,120 pcs$18,655
AGORA DOORS
Australia · Engineering Door
AAD
1x40'HC782 pcs$30,781
GLOBAL VENTURES
Australia · Nusantara Core
AGV
1x40'HC715 pcs$18,878
FebruariShipped$24,552
HONG RUI DOOR
Singapore · Nusantara Core
SHR
1x40'HC812 pcs$24,552
MaretShipped$113,725
ROYAL DOORS AUSTRALIA
Australia · Engineering Door
ARD
1x20'322 pcs$34,142
AGORA DOORS
Australia · Engineering Door
AAD
1x40'HC1,154 pcs$79,583
AprilShipped$98,059
AUSLUX
Australia · Engineering Door
AAX
1x40'HC890 pcs$65,314
ROYAL DOORS AUSTRALIA
Australia · Engineering Door
ARD
1x20'305 pcs$32,745
MeiShipped$88,302
YAKUB
Somalia · Engineering Door
SST
1x40'HC600 pcs$60,660
ALEX - VINCENT
Australia · Engineering Door
AVL
1x20'331 pcs$27,642
TOTAL$392,952
Shipped: $392,952Pipeline: $0
3x20' + 7x40'HC · 7,031 pcs

Distribusi Ekspor

Analisis per negara, produk, dan buyer (shipped + dalam produksi)
Per Negara
Algeria$18,6554.7%
Australia$289,08573.6%
Singapore$24,5526.2%
Somalia$60,66015.4%
Per Produk
Nusantara Core$62,08515.8%
Engineering Door$330,86784.2%
Top Buyer
Berdasarkan total nilai (USD)
AGORA DOORS$110,364
ROYAL DOORS AUSTRALIA$66,887
AUSLUX$65,314
YAKUB$60,660
ALEX - VINCENT$27,642
HONG RUI DOOR$24,552
GLOBAL VENTURES$18,878
SARL MOBI PLUS (POPY)$18,655

Kendala & Saran Aksi

Tantangan utama dan rekomendasi langkah strategis
⚠ Kendala & Tantangan
📦
Volume
Volume YTD 14 satuan dari target 32 Q1+Q2 (44% mid-Q2, 19% target tahunan 75)
💰
Revenue
Revenue shipped $393K YTD dari target Q1+Q2 $950K (41%)
🤝
BuyerHIGH
Belum ada akuisisi buyer baru di 2026 (target 4/tahun, 0/2 mid-year) — risiko tertinggal target
👥
SDM
3/3 SDM Marketing onboarded: Putu Eka Wijayanto (IT, Feb), Ghulam Fadil Aqsal (Inner Sales, Mar), Lim Ming Sun Tonny (QC, Apr) — 100%
📊
Pipeline
Prospek aktif kumulatif: 8 di akhir Q1 → 13 di Apr → 19 di Mei (47.5% dari target 40) — fokus konversi ke PO
⚠
Customer
Bu Poppy (SARL MOBI PLUS, Algeria): closing order 2025 di-ship Jan 2026, customer discontinued (tidak lanjut order)
✦ Saran Aksi Prioritas
1
Prioritas utama: akuisisi minimal 2 buyer baru di Q3 (target Q3=1, Q4=1, masih kurang 4 di YTD)
Marketing ManagerQ3 2026
2
Konversi 19 prospek aktif (5 baru di Apr + 6 baru di Mei) jadi PO — target 2-3 closing di Jun-Jul
Sales TeamJun-Jul 2026
3
Aktivasi prospect customers di Action Plan (ACD Crown Door, AMS, AAE Artistic Entrance, AGM, AAG)
Sales TeamQ2-Q3 2026
4
Prospecting agresif via LinkedIn & referral buyer existing untuk fresh leads
Sales TeamOngoing
5
Optimalkan review CRM 2 mingguan — tracking pipeline ketat, prioritas konversi prospek besar
Marketing ManagerOngoing
6
Persiapan promosi Engineering Door (margin tinggi) untuk India market entry & Middle East follow-up
Marketing TeamQ3-Q4 2026
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 18 Mei 2026 | v2.12.0

Peta Jalan Kuartalan 2026

Rencana target, kunjungan, dan milestone per kuartal
Q1Jan-Mar
Revenue$450,000
Volume13 kontainer
VisitSingapore (Jan) + Australia (Mar)
Buyer Baru1 buyer
SDM2 orang rekrut
Q2Apr-Jun
Revenue$500,000
Volume19 kontainer
VisitDubai Wood Show
Buyer Baru1 buyer
SDM1 orang rekrut
Q3Jul-Sep
Revenue$550,000
Volume20 kontainer
VisitIndia
Buyer Baru1 buyer
Q4Okt-Des
Revenue$595,400
Volume23 kontainer
VisitMiddle East
Buyer Baru1 buyer
MilestonePremium Door Launch
Customer Visit Timeline 2026
Q1: Singapore
Q2: Australia
Q3: India + Dubai Wood Show
Q4: Middle East
PT. Trijaya Sumber Semesta — Laporan KPI Marketing 2026Diperbarui: 18 Mei 2026 | v2.12.0
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